Why invest in Dream Home Visualiser?
Why invest in Dream Home Visualiser?
To justify the cost, any new system must provide value to customers and to the vendor who paid for it in the first place.
For the customer, we must help them imagine and understand the product they are investing in. We achieve this is through high-definition imagery, convenience, and by providing contextual information while they configure; interactivity builds consumer interest, while information builds confidence. Couple that to sharing and export, and you galvanise the decision making and achieve a sale.
For the vendor, we need to provide the ability to view customer insights and analytics, to download customer design & specification sheets, and showcase their portfolio of homes in the best light.
The argument is twofold.
The argument is twofold.
Interactivity -the ability for customers to configure, alter and customise- fundamentally provides confidence in purchasing. This is why car manufacturers, electronics purveyors and large online retailers have been providing customers with visualisers and custom configuration 'options' since the dawn of the internet.
Discovery, visualisation and interactivity deliver hedonic value to the user; put simply , DHV provides an experience that generates attachment and appeal, making potential clients pick you to build their new home.
Experiential Value:
Experiential Value:
As a tool, it overcomes the negative effects customers feel from the inability to experience the house in its final form; effects such as indecision, stonewalling, and dismissal. The mental play, amusement and enjoyment derived from experimenting with a house design, creates a bond -an emotional attachment- and engages the customer in an experience such that they begin to envision themselves living in their home.
But, achieving effective interactivity isn't as simple as just slapping a tool on a website. Considerable research in this field illustrates that standalone 3D tools don't improve client responses, or increase sales. Empirically, we see that for a tool to be effective it has to be realistic, enjoyable and provide instrumental value.
Instrumental Power:
Instrumental Power:
The instrumental value of DHV is in efficiency and functionality. The toolset it comprises makes the process from enquiry to sale faster, because the client has a better understanding of the end product. Their information is able to be stored and brought through the process of a sale, which saves time and assigns a level of professionalism to the firm.
This professionalism is also evident when using DHV as a design consultancy tool; a couple of taps on an iPad and the consultant can vividly flesh out a client's dream, right in front of their eyes.
Providing the ability to configure and design when it's convenient, and then export and email complete .PDF design sheets to the builder or consultant. Couple this to analytics that let the builder see popular configurations, and an admin tool that enables the scheming of images in-house on the fly.
DHV improves the efficiency of the pre-build process, saving time and improving the experience for customers